Language is a means of communication. To charge language with meaning to the utmost possible degree, we have, as stated, the three chief means:

I throwing the object (fixed or moving) on to the visual imagination.

II inducing emotional correlations by the sound and rhythm of the speech.

III inducing both of the effects by stimulating the associations (intellectual or emotional) that have remained in the receiver’s consciousness in relation to the actual words or word groups employed.

(phanopoeia, melopoeia, logopoeia) (ABC of Reading)