"This awful concept of underclass is really horrifying," says Bauman passionately. "You're not lower class, you are excluded - outside. I read a horrifying account of the new American ghettos as the dumping grounds of unnecessary people and how they become greenhouses of hatred. We normally speak about the money aspects of poverty which are extremely important and I wouldn't play them down because it's the conceit of people who are better off that being deprived of money is not a painful thing. But I think we underestimate often the pain of humiliation, being denied the value of your worth and identity, of how you earned your living and kept your commitments to your family and neighbours.
"In a consumer society, people wallow in things, fascinating, enjoyable things. If you define your value by the things you acquire and surround yourself with, being excluded is humiliating. And we live in a world of communication, everyone gets information about everyone else. There is universal comparison and you don't just compare yourself with the people next door, you compare yourself to people all over the world and with what is being presented as the decent, proper and dignified life. It's the crime of humiliation."