The real poverty of his everyday life finds its immediate, phantastic compensation in the opium of cultural commodities. In the cultural spectacle he is allotted his habitual role of the dutiful disciple. Although he is close to the production-point, access to the Sanctuary of Thought is forbidden, and he is obliged to discover "modern culture" as an admiring spectator. Art is dead, but the student is necrophiliac. He peeks at the corpse in cine-clubs and theaters, buys its fish-fingers from the cultural supermarket. Consuming unreservedly, he is in his element: he is the living proof of all the platitudes of American market research: a conspicuous consumer, complete with induced irrational preference for Brand X (Camus, for example), and irrational prejudice against Brand Y (Sartre, perhaps).

Impervious to real passions, he seeks titillation in the battles between his anaemic gods, the stars of a vacuous heaven: AIthusser -- Garaudy-Barthes -- Picard -- Lefebvre -- Levi-Strauss -- Halliday-deChardin -- Brassens... and between their rival theologies, designed like all theologies to mask the real problems by creating false ones: humanism -- existentialism -- scientism -- structuralism -- cyberneticism -- new criticism -- dialectics-of-naturism -- meta-philosophism...

He thinks he is avant-garde if he has seen the latest happening. He discovers "modernity" as fast as the market can produce its ersatz version of long outmoded (though once important) ideas; for him, every rehash is a cultural revolution. His principal concern is status, and he eagerly snaps up all the paperback editions of important and "difficult" texts with which mass culture has filled the bookstores. (If he had an atom of self-respect or lucidity, he would knock them off. But no: conspicuous consumers always pay!). Unfortunately, he cannot read, so he devours them with his gaze, and enjoys them vicariously through the gaze of his friends. He is an other-directed voyeur.